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Smart-Lightboard™ Case Study

From pitching to purchasing:
How BMF Productions closes deals in 2 minutes with Smart-Lightboard™

Overview

Fred Nyantori, CEO of BMF Productions in Dar es Salaam, Tanzania, has redefined the client engagement model in corporate video production. By producing Smart-Lightboard™-powered videos before a client is even aware, Fred flips traditional marketing on its head: with powerful results.

The Challenge

In a saturated Tanzanian production market, standing out is tough. Brands like Vodacom are bombarded with pitches. BMF needed a way to break through, with speed, clarity, and memorability.

 

The Solution

Fred’s Radical Approach
Instead of waiting for briefs, he:

  • Selects a target brand (like Vodacom)
  • Researches their core messages
  • Produces a fully finished 2-minute video story
  • Uses Smart-Lightboard™ to create eye-catching, easy-to-follow visual segments
  • Blends the footage with voiceovers and cinematic B-roll
  • Only then does he contact the brand – with the finished video in hand

Results

50

Targeted organisations approached

100

Near 100% meeting acceptance

2

“2-minute storytelling” format rapidly growing demand

0

Time spent on tendering or pitching

Expansion plans underway for East & Southern Africa

Immediate conversions on presentation

Vodacom: from curiosity to conversion

Fred crafted a short Smart-Lightboard™ video showcasing five of Vodacom Tanzania’s services. After securing a meeting with their executive team to view the surprise demo, their immediate reaction was:

“How much is this?”

The clarity, polish, and visual engagement of the Smart-Lightboard™ presentation led to instant buy-in.

Want to Reach More Customers and Stand Out from Your Competitors?

See how the Smart-Lightboard™ makes your message impossible to ignore.

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